Can we devise a Gaskell ‘brand’ which could compete in the literary heritage industry with the Austen, Brontë and Dickens brands?
A Talk by Anthony Burton to the Gaskell Society, 5 February 2019. This talk considered ways – from the scholarly to the commercial – of promoting writers, and their fan-clubs, museums, and houses. With Gaskell at the forefront, it also … Continued